Ryans computers Ltd., the leader in computer retailing in Bangladesh, wanted us to give their brand a smart new look through designing all their branches throughout the country. This was the Second branch of its kind we did for them and coincidentally both of them were in Uttara at that point of time. Besides, for this branch, they brought forward a new idea of turning their service sector into a major revenue earner and wanted us to design their service floor with more space and amenity.
We welcomed the new concept and took the design challenge. The space that we were given had two consecutive floors. Right at the beginning, we proposed the lower floor for 'sales & display' and upper floor for the 'service operations' and connected both the floors by cutting a punch through the concrete slab and putting a steel stair between the floors. This internal stair complements both sectors through exchange customers.
Location
UTTARA, Dhaka
Status
Completed
Year
2023
Surface
3000 SFT
Budget
Client
RYANS COMPUTERS LTD.
This picture shows the two sales counters pierced through by the main entrance to this Sales floor. The thing to be noticed here is while entering a customer sees all the products displayed in front of him and the sales counters fall at his back. This is a scenario desired from both the customer and the business point, as the customer wants to see the array of products first and so does the business entity want for them as it increases their sale. Needless to say, this sort of tacit underlying principle is the key to success for any design idea when it gets applied in practical scenarios.
This picture on the right is a close up view of the counter that falls on his/her right while entering. After or while selecting a product, a customer has to come to this counter for payment and other sales related procedures. The back of the counter also has shelves that displays different sort of small products that the customer can choose from which both facilitates and adds to his shopping experience.
The picture on the left shows the view a customer gets while entering. The first things that comes to his view is the white/wood islands with shelves on top that display the laptop array that Ryans has got. As laptop sale is one of the key revenue earner for Ryans, this lavish display for them makes much sense from a business point of view. The green screen at the back with shelves displays other products like speakers, hard-drives etc. On the right of the picture the stair that connects to the service floor above can be seen.Overall lighting is done through hanging light boxes that also accentuates the overall composition and also keeping a clear height at the same time.
This picture on the right shows the Service floor. A continuous counter can be seen on the left which is the point where one consults with the technician from the other side for warranty or repair service. The workstations behind the counter are used by technicians that work to install / repair the hardware / software related problems. This counter is also used to install & prepare Desktops /laptops after it is bought from the sales floor one floor below.
This picture on the left shows a part of the flight and landing thereafter that is coming from the sales floor below. it is flanked by a Big Metallic mesh screen with the company name written in big letters in green , which can be seen from the street in front. here also, in the landing, there are shelves for display.
Gallery
